Y2K fashion is back in full swing. While the return of pieces like crop tops, bootcut jeans, and baguette bags have all sparked conversation—few things have caused as much debate as the Ugg boot.
After Bella Hadid stepped out in her Ugg Classic Mini Platforms at the end of September, fashion fans flocked to Twitter and TikTok to discuss whether or not Uggs are back. While some argued that only Hadid could pull them off, others rushed to buy themselves a pair (Bella’s pick is currently sold out in all three colors online). Uggs have long held space in many closets across the world, but in our current ecosystem of ever-evolving micro trends, how do these famously “ugly” shoes keep coming back?
After Bella Hadid was photographed in her mini platforms, Swasti Sarna, Global Director of Data Insights at Pinterest, found that searches for “Mini Uggs” were 17 times greater than they were compared to 2021. Bella isn’t the only Hadid with pull, either—after Gigi Hadid was seen wearing the Tazz Slipper last fall, the search term “Tasman Uggs Outfits” went up 32 times compared to year before. There’s no denying that the Hadid sisters’ love for Uggs are inspiring shoppers, but this isn’t the first time the boots have fallen back into favor with celebrities and fashion lovers.
